A delegation from the Russian Dudka Vape Group made a special trip to the vidgewise-cigarette factory in Shenzhen to start a tour and cooperation negotiation. As soon as the members of the Dudka Vape Group stepped into the factory, their eyes were immediately drawn to the orderly and highly efficient production line. They closely follow the entire production process of electronic cigarettes, from the meticulous screening and pre-treatment of raw materials, to the precise positioning and assembly of the atomizer cartridts, and then to the multi-dimensional and strict quality inspection before the finished products leave the factory. At every step, they stop to carefully examine and repeatedly ask questions.
During the visit, exclamations of admiration kept ringing out. Dudka Vape Group has been deeply involved in the Russian e-cigarette market for many years and has a high appreciation for product craftsmanship and quality. This time, however, it highly praised the advanced automated production equipment and standardized, traceable operation processes of the VidgeWise factory. The person in charge pays particular attention to the control of the atomization core’s adhesion and the uniformity of the e-liquid atomization process, stating directly, “VidgeWise’s process precisely controls the core lifeline of high-quality e-cigarettes. Our Russian market has a strong demand for high-quality products. With such a process as a foundation, there is no need to worry about the lack of confidence in product promotion.” Behind this lies VidgeWise’s long-term investment in research and development, as well as its accumulated hard power in atomization technology and quality control systems. It can stably output products with consistent taste and reliable quality, which is also the key reason that attracted the Dudka Vape Group to take the initiative to negotiate.
When the formal negotiation began, both sides sat around and exchanged views. Starting from the underlying logic of research and development, the VidgeWise team explained how the product takes “low-harm stable atomization” as its core, integrating new ceramic core technology and intelligent temperature control algorithms. This is the differentiated advantage accumulated by VidgeWise through its in-depth research and development of e-cigarette technology, which can make the atomization of the e-liquid more uniform and restore a rich taste. It can also reduce the generation of harmful substances through intelligent temperature control. Dudka Vape Group, based on its deep presence in the Russian market, shares consumer preferences and channel resources: Russian consumers have a high acceptance of flavors such as berries and mint, and they have over 100 offline stores and online sales channels, enabling them to quickly reach their target customer groups.
When it comes to cooperation, both sides quickly focused on the details: In terms of cooperation, Dudka Vape Group, based on its precise judgment of the Russian market demand, tends to favor open oil filling models, covering two major series: classic refilling and disposable small cigarettes. The refilling model is suitable for long-term users, while the disposable small cigarettes meet the young group’s demand for trying new things. For customization, Dudka Vape Group proposed to endow the brand’s co-branded logo on the exterior of the cigarette poles to enhance brand exposure. According to market research in Russia, the proportion of berry mixed flavors is required to be increased. This is the “down-to-earth” advantage of Dudka Vape Group in deeply cultivating the local market. VidgeWise, on the other hand, can rely on the flexibility of R&D and production to quickly achieve flavor blending and appearance customization.
At the same time, a consensus was reached on the after-sales response mechanism – VidgeWise, relying on its accumulated service experience in the e-cigarette manufacturing field, promises to provide 24-hour efficient online after-sales service and solve product fault feedback within 48 hours. Dudka Vape Group, relying on its local channel network, efficiently collects terminal consumer experiences and drives product optimization in reverse.
The entire exchange was filled with a friendly and lively atmosphere. Both sides clearly outlined the path of cooperation: VidgeWise will export its technological, production and quality control advantages, while Dudka Vape Group will invest in market, channel and local insight resources to expand the Russian market with customized products, and deepen brand penetration through complementary advantages of both sides. From the initial negotiation to the actual implementation, this in-depth cooperation centered on the quality and market compatibility of electronic cigarettes is gradually laying a solid foundation and is expected to become a typical example of cooperation in the electronic cigarette industry between China and Russia.